I want to thank Jim Steward of Executive Smarts for his recent letter of kind remarks.  I also wanted to share Jim’s comments as it is always uplifting to be recognized by fellow peers.

A member of my networking group (www.stewartgroupassociates.com) asked about your services specifically.  Since I have no personal experience, I asked my network (2000+ CXOs).

All reports were positive from people that had actually used your services.  Some “nay sayers” warned against using any marketing service to find jobs but on follow-up they had not used any service and were only voicing general opinions.  Probably a result of hearsay from people they know that used SAS, Haldane, McKinsey Scott; etc.

There were no negative reports about your service.  In fact, members reported that your service makes more sense than any of the other services they know about.  Since I sent a link to your website, I expect several will follow-up with you.  I also received several calls from colleagues wanting to learn more about what you provide.

These are unprecedented economic times and “elder statesmen” executive are facing difficult transitions.  Especially those 55+ years of age who were highly compensated, in a single industry most their careers and are unwilling to relocate.

Regards,

Jim Stewart │ 214-556-6945 │ JStewart@ExecutiveSmarts.com │ www.ExecutiveSmarts.com

Recent news addressing the job market and the economy suggest both may be moving into “more positive” territory and that the stock market may have already seen its lowest point in March.  Of course we have no way of knowing if this is a new trend or a false alarm.  However, we do know – to quote Jim Stewart at www.StewartGroupAssociates.com  (a senior level networking group dedicated to sharing information and leads on meaningful roles in the economy) that “in these unprecedented economic times, ‘elder statesmen’ executives are facing difficult transitions, especially those 55+ years of age who were highly compensated, in a single industry most of their careers and are unwilling to relocate.”

 Therefore the question that begs itself is – What advice can we give elder statesmen executives?  How can elder statesmen stand out in the crowd?  In my twenty odd years advising senior executives in transition, I can point to four areas below which they need to focus on to stand out in the crowd and, in doing so, they can address any concerns the hiring company might have.

 1. The best way to stand out in the crowd is to have someone make a third party introduction on your behalf.  For example:  “Fred, I suggest you see this guy; I hired him as an attorney to work with me to assist in restructuring the Company and I got more than I expected.  Not only was he hard working, dedicated and a man of high principle, he is also a multi-talented executive.  He made me a chunk of money.”

 2. Keep fit and look younger than 55.  That means ensuring that you are perceived to be younger (note the difference between perception and reality) -i.e. don’t give an aura of a smoker or drinker; imply you exercise a lot (even if untrue); avoid discussions about grandchildren.  At interview, move quickly and shake hands with greater than normal energy, speak louder than you might otherwise do, be up to date with the sports scores and if your daily hobby is tennis or jogging, make sure the interviewers know.

 3. Be up-to-date with technology – join the younger set!  Ensure that computer tasks performed by those younger than you present absolutely no challenge to you: email, Microsoft Office, Power Point, Google, Yahoo, Twitter, Facebook.  You don’t have to be a programmer.  Indicating you use both PC and Apple would be a big, big plus.  Don’t use AOL (too family oriented); I suggest gmail.  Subscribe to Citrix’s “GoToMeeting” and to “GoToWebinar” and also “GoToMyPC.”  Become a member of “Linked In” and join “Twitter” and “YouTube.”  In other words let people know that “you get it.”  Consider putting your computer and Internet skills on your résumé.

 4. Older executives work harder and are more persistent: They have operated in both good and bad times, are less greedy about salary and bonuses, often don’t need health insurance (already covered by prior employment), are more flexible, can accept interim or part time assignments, are prepared to travel back home at weekends and do what is necessary to “get back into the game’ knowing that when the good times return they will be perfectly placed to hit the ground running – having collected a wealth of new business contacts. Above all, older executives have many more references to fall back on; use them.  Surely, it’s much better others talk about you than you about yourself.  However the references must be from senior, credible leaders within your industry. Why not introduce yourself as:  “When I left GE last year to join a smaller company, the well-known CEO said to me ‘What do we have to do to make you stay?’.”  (We actually used this to great effect.)

 Remember the goal:  to get back into the game (and I don’t mean the golf course).  Finally the four thoughts above always at the forefront of your mind: be flexible; appear energetic; How am I perceived?  Am I employable? Am I offering value? 

 Finally, finally:  remember what Clement Stone (founder of Combined Insurance) described in his book “The Success System that Never Fails“  He was referring to Probability Theory: “The more people you present the policy, the greater is the probability of a sale.”  He also said:

“Tell everyone what you want to do and someone will want to help you do it.”

 About David Werner International:

David Werner International is one of New York’s top executive career marketing companies with over 30 years experience in executive career marketing and outplacement services for Presidents and Vice Presidents.  The company now harnesses the power of the internet where they have created personalized career portfolios for their candidates which act as a virtual showcase of a candidate’s history and proven success record.

 In addition to helping top executives transition companies, DWIC is also sought out by leading executive corporations to provide specialized marketing services to senior executives.    Throughout their 30 years of successful search and placement, DWIC has provided services to primary corporations such as Viacom, Shell, BFGoodrich, Mobay/Bayer, Pfizer, Time Warner, Alco-Standard, The Equitable, Contel/Executone, Booz-Allen, Tribune Broadcasting, Commercial Union, Revlon and more. 

 To keep up with David Werner and his advice on today’s ever changing job market, visit his blog at

David Werner of David Werner International speaks about executive career marketing for senior executives on You Tube.

According to David Werner International Corporation, the recovery from the recession is already beginning to show.  David Werner also feels that the recovery period will be faster and steeper than any other country in the Western hemisphere for three reasons: 

First, the downsizings by American companies were in many cases overdone as evidenced by rehiring the former employees the following month.

Second, Americans are motivated to want to go back to work – not so in Europe where the safety nets for those unemployed are considerably more generous.  The Wall Street Journal states that in Germany public expenditures in labor market programs as a percentage of GDP were almost 3%, France 2.3 % and in the US only 0.38%.  These differing attitudes to worker protection will influence the speed of recovery. 

Third, America is a country built on entrepreneurialism.  There are ten times more venture capital and private equity firms in the US than in Germany.  In the UK, a handful only account for the large majority of the activity, 3i being an obvious example.  Therefore, we may assume, smaller firms are likely to be generating more jobs and faster growth that the larger ones.

“There are more reasons which point to signs of recovery,” says David Werner.  According to Werner, responses to executive career marketing efforts put forth by his company in the last 4 weeks have nearly doubled.  The phone calls are in response to targeted and tailored career marketing campaigns created and executed by David Werner International Corporation on behalf of their clients looking for executive career opportunities.

Werner sees this as a sign of optimism amid growing fears over a troubled economy.  “Granted we are a small niche marketing company (David Werner International Corporation works with Presidents and Vice Presidents only), it is clear to see that things are slowly getting better, businesses are gaining more confidence, and they are looking to take advantage of the extraordinary talent currently available,” says Werner.

How can a dog help you get a new job?  Yes – it’s true. As a marketing consultant to executives in transition – C-level executives  - I am often confronted with a situation for which I am not qualified.  I am referring to those who have not yet come to terms with their unemployed status and as a result can become disheartened, depressed or certainly find it difficult to muster the necessary enthusiasm and positive attitude to win at the interview.

It is at these moments that one needs to recalibrate ones feelings and attitudes and refocus on those things that really matter. – family and friends.  I have also found in my own case whenever helping others that I too need to regain my perspective and recalibrate.  I therefore decided to buy a puppy and train it as a hospital dog.  The satisfaction and joy that has brought me more than makes up for the pressures of the job. 

“In a study of 100 Medicare patients, dog owners had 21% fewer doctor visits.  Pet owners were proven to have lower blood pressure, lower everyday stress, and lower cholesterol and triglyceride levels than non pet owners.  People with pets also suffer fewer minor health problems, such as painful joints, hay fever, insomnia, and anxiety.  70% of families surveyed reported an increase in happiness and fun after adopting a pet.” (source: Texas Vet News, http://www.veterinarypartner.com/Content.plx?P=A&A=1875&S=4 )

When you are happier, you feel more confident.  You hold your head up high.  This shows in everything you do, even your job interviews.

Message: Get a dog – they don’t worry and they don’t complain