Archive for the ‘Client Case Studies’ Category

David Werner Case Studies

Monday, November 24th, 2008

Here is some information on previous and current clients who have received favorable results from the services of David Werner International.

Craig S. (SVP Commercial Banking-$500K) -August 2008)

Werner Letter was far, far more productive than mine under my name. It generated over 12 initial conversations, nearly a 5% response rate to the campaign. This second distribution generally returned only polite canned responses from corporate HR firms.

The list of dialog and activity has been impressive, with a total of 4 appropriate opportunities moving to interviews: two of these opportunities (which were fairly ideal) died on the vine as a function of budget cuts and hiring push outs. One of the remaining two came close but suffered a slight match issue – I was beat out by a more tenured candidate. The final interview suffered my own failure to properly close the deal.

Based on all the good progress and learning thus far, I’m very encouraged and optimistic. I continue to view your product and service as uniquely valuable and expert in both composition and delivery.
Meanwhile, I accepted a lucrative consulting assignment which I shall maintain until our next launch in January 2009

Don W  (CEO/owner-recently sold marketing company – $1.5 million) -2007

We targeted 28 Business Brokers, 550 Venture capital firms, 50 New York based Media and Consumer companies and a hand full of recruiters.  More than 20 meetings were held with various investor groups.  He finalized a deal to head up a new venture backed company focused on a consumer telecom product.  He invested $1 million, negotiated a 20% stake and attracted $35 million from a VC company.   He is now Chairman of the company.

H. L (Managing Director and EVP -direct, internet and retail marketing company – $400K base) 2007/8

We targeted 350 publishing and internet companies in North America, 650 recruiters and VC firms (by email) in November 2007 and by Feb 2008 he had accepted his new position in Canada.  Two other opportunities had emerged but the one he took wanted him immediately.  Salary came with a major options package.

John H  (Managing  Director  Asia  Pacific, of a software company, earning $350K base)  –May 2008

We targeted 1150 software and technology companies in the northeast and central area, as well as 800 recruiters and VC firms.  Five interviews were generated through the Werner Letter, three through recruiters, and a job accepted in September with a software company where he had had to go through 6 interviews with 6 decision makers.  Start date was September 29. 

S.D (Self-employed – CEO/Chief Marketing Officer – $520 K) 2007

We targeted 100 ad agencies, 150 marketing companies, 320 insurance firms and banks, and 400 recruiters and 300 VC firms. Six interviews were generated.  Acceptance of job was made before press release on July 31 2007, 4 months after starting as a client.